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Infographic: Google’s 200 Ranking Factors: The Complete List


Whether you’re just starting to learn about Search Engine Optimization for your website, or you’ve spent years analyzing data on each algorithm update, trying to get a handle on exactly how Google ranks your site can be overwhelming to say the least. But a newly released infographic can help clear things up. “Google’s 200 Ranking Factors: The Complete List” reviews everything from the importance of how long your website’s domain name is registered for, to whether or not Google prefers content broken down in bulleted or numbered lists.  As the infographic states: “Google has confirmed that they use approximately 200 ranking signals in their algorithm. However, they’ve never publicly listed them all. While this infographic is by no means official, it aggregates the best information we have about how Google ranks pages and websites.” Check out the infographic on

Track Your Web Marketing Efforts With Web Analytics

Web AnalyticsMeasurement is a crucial ingredient to any web marketing effort. At Mission Web Marketing we always incorporate website metrics packages on our clients’ websites to track criteria like website performance, campaign and sales activity, trends over time and profitability.

Our Santa Barbara based marketing team finds the most valuable web marketing measurements like website visitors, unique visitors, page views, transactions, sales and conversion rates. You should be able to see how many people are visiting your site, how many pages they’re looking at, where they’re coming from and what they’re buying.

This will give you visibility into your website performance and will help you make better business decisions to be more effective and become more profitable.

There are many web metrics packages available ranging in price, but our team uses Google Analytics. It is free and lets us capture most of the important web metrics related to your website.

With Google Analytics, we can see how many people visiting your website, where they came from and what they came to buy. We capture this data in spreadsheets, reports and graphs that illustrate the performance of your website over time.

Incorporating web metrics packages like Google Analytics on your website can be done by a member of the Mission Web Marketing team in a few hours, or less. This involves appending tracking codes to each page on your website, order confirmation or Thank You page. This tracking code will pass this order information such as the transaction ID, order amount and campaign source code back to the metrics engine for reporting.

You can setup your own Google Analytics account for free and get the tracking code integrated throughout your website, or we can do this for you in just a couple of hours.

If you don’t have a proper method of capturing website metrics, you need to start today so you can make better business decisions and make your website more profitable! Without some sort of web metrics package in place you’re operating in the dark and wasting time and dollars on campaigns that don’t work. If you need assistance or have questions about web metrics, contact us today to see how we can help.



Stay Away From Link Farms

A friend of mine, Jim, recently Emailed me, telling me about a friend whose rankings recently plummeted on Google. Apparently they hired a big fancy search firm out of New York to manage their search engine optimization and link building efforts. The rankings were going quite well for some time, then poof! They magically disappeared.

Below is an excerpt of the Email I just sent Jim. I thought you might find it interesting.

———– Cut Here ——–

From what I understand, the latest rounds of Google changes(Penguin & Panda) heavily targeted link farms and your friend was likely involved in such a link farm, whether he knew it or not. Google considers link farms to be inauthentic sources of traffic and they now seem to favor one-off links that are authentic and created over time. Slow and steady is the way to go when it comes to link building.

Below are a couple of red flags when it comes to link building:

1.)    An abundance of inbound links occurring over a short period.

2.)    An abundance of links coming from the same region or network.

3.)    An abundance of links coming from sites that all link to each other.

4.)    An abundance of links that come from irrelevant websites.

5.)    An abundance of links that all use the same copy and link text.

6.)    An abundance of links coming from “bad neighborhoods”.

7.)    And more!

The video on the website of your friend’s search firm states “We have control over a wordwide network of blogs, websites, etc. creating an unfair advantage….” I think this pretty much sums up the fact that your friend’s search firm and their clients all got smacked as a result of creating and/or participating in a link farm.


Creating content-rich, search-optimized websites is absolutely required to rank well, but this alone will rarely get you to the top of Google, unless you have no competition. You also need to get links from relevant and quality websites, directories and blogs, evenly over time. Taking matters a step further, the social media signal is carrying greater weight than ever with Google so you should also be thinking about creating an authentic buzz on sites like Facebook, LinkedIn and Twitter to help your site appear more timely and interesting.

Google+ is coming soon, but do you know what it is?

There’s alot of chatter about Google+ and Google+1 right now, so we thought that you might like some quick summary and a few  links to follow to learn more…

Google+ is Google’s big picture answer to Social Networking. They say its “Real life sharing, rethought for the web.”

In Google+ you’ll see features like “Circles,” ‘Sparks,” “Hangouts” and “Huddles” – it has a very collegiate feel to it. When you read more about each feature though, you do find that is goes beyond Facebook in many ways. Its kind of hybrid of a micro-social space with Facebook and instant messaging features – throw some cool YouTube and Flickr elements and you’ve got Google+.

Here are some links to give you more information:
Google+ Project
Mashable: Google+; The Pros & Cons
Soshable: 7 Reasons Why Google+ Will Succeed (and 1 reason why it will very likely fail)

Hopefully Google+ will show true value instead of becoming just another social space you have to try and manage.
We’ll keep you posted on what we think…