You’ve probably heard the saying, “no need to reinvent the wheel”, and that can definitely apply to marketing. When it comes to successful marketing campaigns, there’s no need to start from scratch. Learn from what others are doing and figure out how you could do something similar using your brand and target audience.
Social Media Examiner came up with a list of 10 examples of successful marketing, here are the top 3 that we think really stand out. We hope that these campaigns will inspire you to come up with your own amazing and unique marketing ideas!
- Dove. Time and time again, Dove has created moving videos that are highly sharable and truly touch people’s hearts. In these videos, they rarely mention their brand because they aren’t selling your their product, they’re telling an honest and beautiful story. And that, my friends, is how you create a viral video. (well, that or having your cat do something hilarious) Dove also knows how to create engagement by encouraging their followers to tell a story about someone and then tag them in their post, as seen in the screenshot below.
- Humans of New York. What started out as a lone photographer sharing his candid and startlingly honest photos of strangers on the streets of New York City has become a recognizable brand with a cult following. How did he do it? The photographer isn’t just sharing his photos, he’s sharing people’s stories. Real people, raw life experiences, beautiful love stories, everyday struggles. The snippets are short but impactful, and the fact that they’re all shared on Facebook makes it easy to create a following.
- Starbucks. Being one of the most recognizable brands in the world doesn’t mean that you can phone it in with your marketing efforts. One of the reasons Starbucks has been so successful on social media is that they don’t just promote their products, they teach you how to use them. In the example below, they show followers how long to brew various teas and what color it should be when properly brewed. In addition to the helpful information, they included a beautiful visual image of the brewed teas as well.
I think the common thread between all 3 of these examples is that the brands are not forceful in promoting their brands or products. They tell a story or help you learn something new. In today’s world of marketing, people are done being marketed at, they expect something more than that.
Do you have any successful marketing campaigns you’d like to share? Please leave your ideas/experiences in the comments section, we’d love to hear them!