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Facebook Introduces a New App: Facebook Groups

If you’re on Facebook you may have noticed that back in August they introduced, and then forced all Facebook users to download, a standalone app for Facebook messaging.  Well, they’ve gone and done it again, this time with Facebook Groups.

Facebook Groups App

Facebook Groups is a feature that already exists within the main Facebook app, and per this article from Mashable, their reasoning for breaking it out into a separate app is to “make it easier for power users to engage with their groups.”  Facebook also says that creating a separate Facebook Groups app will make the service faster on mobile devices.

The app also offers a new “discovery” feature which will recommend groups for you to join based on your interests.  This could become an interesting feature for business owners and marketers to promote their brand and discover new target audiences.  For example, if you’re a food blogger, you could create an open group like the one in the image below, “Cooking Diaries” and share new recipes with your group members.  It’s a new way to engage with Facebook users and we’re excited to see the creative marketing strategies businesses and individuals come up with.

Facebook Groups 2

Top 3 Tips for Supporting Your Brand in Social Media Images

In a world that is increasingly dominated by visual content, it’s a well known fact that if you want to maximize your social engagement, you better be including some darn good graphics and images.  But how do you know if you’re using them correctly to support your overall brand?  Social Media Examiner asks, “Do you use fonts, colors and clever effects to make your company’s images more recognizable?”

If you’re not using a consistent branding message across your visual content, you are missing out on maximizing your efforts.  

Social Media Images

 

Here are 3 tips to help you up your visual branding game in social media posts:

  1. Integrate Brand Colors.  This may seem like an obvious one, but the key is to use your brand colors in new and creative ways.  Use your brands color not only in your logo, but in text and images you use in your marketing materials.  Here you can see how Cadbury uses the colors purple and white in a simple, yet impactful Facebook post.Color Branding
  2. Use Clever Product Placement.  One way to market your product without using your brands signature font or color is to focus on the product itself.  The key here is the ability to identify the right setting.  Anna Guerrero says, “A good way to think about this is to identify the kind of experience you want your product or service to empower- this will help appeal to your target audience.” Visual Branding
  3. Choose Images to Fit Your Style.  What product, service, or experience are you trying to sell?  What does your audience typically respond to?  When you have your answers, find images that represent them.  Lululemon does an excellent job capturing the spirit of their brand with these two images.  They may not sell cereal, but their brand represents healthy living, so it works.  Branding Image

For more tips on how to create social media images that support your company brand, click here to read the full article from the Social Media Examiner.

The Only Facebook Cheat Sheet You’ll Ever Need

If you’ve ever created or managed a Facebook page, you’ve likely run into a few issues when trying to upload images to your page.  We’ve all been there, whether you’re trying to upload your company logo as your profile pic but it keeps cutting off the last letter, you have gray space around a shared image on your page, or most frustrating of all, your beautiful image is showing up as a tiny thumbnail.

It’s enough to push any good social media marketer over the edge, after all you’re so close to finishing a post only to spend half an hour fruitlessly trying one thing after another to get this blasted image to appear in full size.  Because social media posts typically perform much better with an image, ditching the graphic so you can just get this post up isn’t an option, and we all know how good Facebook support is. (Hint: It’s basically nonexistent.)

Facebook Infographic Smaller Image

If you identify with any of the above situations, then Christmas has come early in the form of this infographic.  This helpful infographic by AllFacebook.com details all Facebook post and ad dimensions, across both desktop and mobile.

 

Save this infographic on your computer, or if you’re old school you can print it out and pin it on your cork board for quick reference.

Facebook Infographic

Facebook Reviews: What Marketers Need to Know – via Social Media Examiner

Facebook Reviews: What Marketers Need to Know

If your business has been on Facebook for any length of time, you’ve likely seen some reviews and star ratings posted. Good or bad, these reviews can affect the way your company is perceived, so it’s important to keep a close eye on new reviews and respond in a timely manner to any issues that may arise. Kandice Linwright of Social Media Examiner discusses the pros and cons of showing reviews on your Facebook page, how to respond to negative reviews and, if all else fails, how to turn the reviews feature off. View article

10 Tips for Connecting with Local Facebook Fans

Image courtesy of Master Isolated Images at FreeDigitalPhotos.net

Image courtesy of Master Isolated Images at FreeDigitalPhotos.net

If you’re a small business, you know how important it is to connect with customers in your local community. Facebook is a great way to reach out to clients, both current and prospective, and keep them in the loop about your new products or services, events, sales and more. But first thing’s first: finding those local Facebook fans. There are a variety of Facebook tools and tricks to help you identify and connect with local fans, from using hashtags in page updates to hyper-targeting ads. SocialMediaExaminer discusses their top tips in “10 Ways to Find More Local Facebook Fans”.

10 Changes to the Facebook Page Layout: What Marketers Need to Know – via SocialMediaExaminer.com

10 Changes to the Facebook Page Layout: What Marketers Need to Know Changes to Facebook pages for businesses appear to be happening more and more frequently. It seems like as soon as we’re getting comfortable with the current layout they up and change everything around. At the start of the year Facebook announced that business pages would be getting another major facelift. The changes rolled out slowly, but most pages should now be in the new format. In “10 Changes to the Facebook Page Layout: What Marketers Need to Know” SocialMedia Examiner walks you through the new features, including image sizes, app locations and where to locate some navigational features that may be a bit tricky to find.

How to Schedule and Edit Facebook Posts Using Facebook

FacebookDid you know you can schedule posts directly through Facebook? It’s a great way to ensure your followers receive timely updates even when you are on vacation or at a business conference. And Facebook’s recent updates to scheduling and editing posts make it even easier. Check out this article on SocialMedia Examiner for all the details.

Google+ is coming soon, but do you know what it is?

There’s alot of chatter about Google+ and Google+1 right now, so we thought that you might like some quick summary and a few  links to follow to learn more…

Google+ is Google’s big picture answer to Social Networking. They say its “Real life sharing, rethought for the web.”


In Google+ you’ll see features like “Circles,” ‘Sparks,” “Hangouts” and “Huddles” – it has a very collegiate feel to it. When you read more about each feature though, you do find that is goes beyond Facebook in many ways. Its kind of hybrid of a micro-social space with Facebook and instant messaging features – throw some cool YouTube and Flickr elements and you’ve got Google+.

Here are some links to give you more information:
Google+ Project
Mashable: Google+; The Pros & Cons
Soshable: 7 Reasons Why Google+ Will Succeed (and 1 reason why it will very likely fail)

Hopefully Google+ will show true value instead of becoming just another social space you have to try and manage.
We’ll keep you posted on what we think…