Need some inspiration on how to write better ad copy for your Pay Per Click campaigns? Robert Brady of Clix Marketing outlines 3 rules to get you started, whether you’re new to writing ad copy or want to optimize what you already have: 3 Rules to Write Better Ad Copy
SEO and PPC both have the same desired outcome, they both drive traffic and increase leads or sales for a company or individual’s website. It’s just the money, time and return of investment that clients worry about.
Search engine optimization takes time and skill from experts to get top search engine rankings for related keywords. The results of SEO can lead to greater authority, long-term, top rankings on search engines, with steady traffic. However, SEO is an art with no guarantee, and a return of investment that happens organically, over time.
With pay per click, clients can buy their way to top search engines through advertisements like Google Adwords. It is quick to setup, guarantees top search engine rankings and fast results. However, staying at the top can cost a lot of money by paying for every click.
In “SEO vs. PPC: When Should You Invest In Each?” published in Business to Community by Jayson DeMers, he said, “It’s natural for us to seek and adapt a system that offers greater returns for lesser inputs (money spent, time invested, resources employed, etc.). If your goal is simply ‘get listed on Google for specific keywords in order to generate traffic,’ PPC wins as the most optimal solution, at least in the short term. People who run websites that aren’t intended to sell directly (or where revenue isn’t directly related to quantity of traffic) are much less likely to find PPC to be a viable option for their search marketing. In this case, only SEO can do the trick.”
PPC campaigns can work wonders for ecommerce websites that are looking to sell products directly and quickly, while SEO can give websites great authority and lead to a much higher return of investment than PPC over time.
“If you’re not running an ecommerce website (or if your intention is not just selling something but building authority over the long haul), don’t waste your time debating SEO and PPC. Your strategy has to be SEO, hands down,” Meyers said.
And we agree with Meyers. Overall, return of investment will go far with search engine optimization and give your website the authority it needs to succeed online. Back up your search engine optimization efforts with pay per click campaigns to sell more products if you are an ecommerce website.
Either way, web marketing initiatives should be customized for your company, its website and the type of business you do. Mission Web Marketing and a team of SEO and PPC experts are here to help customize your marketing initiatives for your online success.
If you have questions or need help with your web marketing initiatives to generate more traffic and sales, contact Mission Web Marketing today and schedule your 100% free consultation at 800.260.6406.
Search Engine Marketing is described as the Yellow Pages of the 21st century and is the most lucrative form of online advertising for small businesses. It is a perfect way to target customers looking for a specific product or service and can yield very high results.
The first place customers look when researching a product or service is a search engine, “Google it!” With search engine marketing, we can get your advertisement on top of Google almost immediately. By implementing search engine marketing or pay-per-click advertising campaigns, we can put your business right in front of your target customer.
SEM consists of small text ads, typically called Sponsored Links, which appear at the top or to the right of the search engine results pages on Google, Yahoo, Bing and various partner sites. Search engine marketing advertisements look like organic search engine results, which people don’t recognize as advertisements.
Search engine marketing has generated millions of dollars for our clients and can generate traffic to your website almost immediately. But, in order for a search engine marketing campaign to be successful, there are some things every small business owner should know.
It is important to have a search engine marketing expert managing your campaign
Any online marketing effort needs experience, knowledge and focus to become successful. Our experienced team of dedicated Google Adwords specialists, including a Google-Certified Ph.D physicist is here to help you optimize your campaign.
-We research the keywords that are most likely to send qualified visitors to your website.
-We create keyword-rich, small text advertisements that appear at the top of Google.
-People search Google for the keywords you specified, then click on your ad.
-You pay the cost per click.
-You get more traffic and sales!
You should hire someone who has the tools to monitor your campaign performance
We can track the costs, transactions and revenue generated from every online advertising campaign down to the keyword-level. We accurately measure your return on investment and make modifications to your campaigns to achieve profitability. We typically aim for a conversion rate of 1% (orders/unique visitors) or better when starting out. Average order value (AOV), cost of goods, cost per customer, and return rates also contribute to the success of an advertising campaign. Measuring several variables and making unique campaign adjustments results in success.
However, be forewarned that search engine marketing can cost from a few hundred to several thousands of dollars per month. It is also not for everyone– especially those with limited budgets, low conversion rates, and a low average order value. Before diving head-first into search engine marketing, do yourself a favor and contact us for a 100% free consultation. We can save you a lot of money, trouble and heartache.
For more information on search engine marketing please click here.
This New York Times article, “Mistake in a Pay-Per-Click Campaign Leaves a Business Puzzled,” can teach us all a lesson on web marketing tactics! Paul Downs, owner of Paul Downs Cabinetmakers, made a small business mistake by messing with his pay-per-click Google Adwords campaign. This web marketing mistake hurt his business, but thankfully he will recover. Just remember, we are here to help you with any web marketing problems you may have. Read this article to prevent this from happening to you! Click here for the NYT Article