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Call Toll Free: 800-260-6406 Article: Market Research Helps E-Commerce Firms Get Their Share of 2012’s $8 Billion Halloween Consumers Spend

Posted on October 12, 2012 by Elizabeth A.

Halloween pumpkins
Image source:

Can understanding the major trends in Halloween spending help e-commerce firms get more sales this Fall? You bet.

Anyone involved in a retail business knows that seasonal effects are important. E-commerce companies and other firms derive the majority of their sales during the all-important holiday season from Thanksgiving to Christmas. New opportunities, however, are revealed when firms take a closer look at seasonal market research for other times of the year. One major opportunity is the pre-holiday-season time of year in mid-fall that culminates in Halloween.

Halloween can be dismissed by entrepreneurs outside costumes and related sales. After all, it ranks dead last in holiday consumer spending at just 2.6%, compared to other major holidays: Christmas at 59.2% Thanksgiving at 13.4%, Valentine’s Day at 7.7%, Mother’s Day at 6.5%, Easter at 6.1% and Father’s Day at 4.5%. Click here to continue reading

Top 3 Motivational Videos for Entrepreneurs on YouTube

Mission Web Marketing picked out our favorite motivational videos for entrepreneurs. Inspiration is all around us and one of the best places to find it is on YouTube.


Entrepreneurs can change the world


Where Good Ideas Come From


The Best Motivation Video

Top 10 Social Media & Marketing Geek Halloween Costumes

There has been a lot of buzz about geeky, social media and viral Halloween costumes that will be popular for Halloween 2012. After doing some research, I compiled a list of Mission Web Marketing’s top 10 favorite picks.

Twitter Bird – If you’re a social media geek like we are at Mission Web Marketing, try out Sue Reynolds’ Halloween costume idea to be the Twitter Bird. Pairing this costume with a Follow Me @MissionWebMrktg sign would be ideal!

Google Panda – Dress up like a Panda with a Google logo on your belly to play into the 2011 Google Panda Update!


Steve Jobs – Not everyone will like this, but dressing up like Steve Jobs, even a zombie Steve Jobs could get some morbid laughs.

Cloud Computing — Stephanie Buck, a Mashable writer featured blogger Sobrina Tung and her Cloud Computing costume in their 2011 Tech-Themed Halloween Costumes. This idea is a great geeky costume!


Facebook Timeline  — Create a cardboard cut out of a Facebook timeline with your head in the Profile Picture spot. You’ll surely look like a dork.


Oldspice Guy — If you can pull off being as studly as the Oldspice Guy and the commercial that went viral last year, do it.

Old Spice Commercial


Progressive Girl Flo and Mayhem — If you’re going as a couple or even alone, dressing up like the insurance icons Flo and Mayhem can be lots of fun. Flo just reached Ad Age’s top most influential women in advertising and acting like Mayhem on Halloween will get some laughs. One of our employee’s daughters, Jennie Jacobs did it right last Halloween with her boyfriend Kyle Philips.


Sophia Grace and Rosie –  If an adult dresses up like either of these two, your costume will be a hit!

Sofia Grace and Rosie


QR Code -  Last on the list is another Sue Reynolds’ costume idea with the QR code.

Track Your Web Marketing Efforts With Web Analytics

Web AnalyticsMeasurement is a crucial ingredient to any web marketing effort. At Mission Web Marketing we always incorporate website metrics packages on our clients’ websites to track criteria like website performance, campaign and sales activity, trends over time and profitability.

Our Santa Barbara based marketing team finds the most valuable web marketing measurements like website visitors, unique visitors, page views, transactions, sales and conversion rates. You should be able to see how many people are visiting your site, how many pages they’re looking at, where they’re coming from and what they’re buying.

This will give you visibility into your website performance and will help you make better business decisions to be more effective and become more profitable.

There are many web metrics packages available ranging in price, but our team uses Google Analytics. It is free and lets us capture most of the important web metrics related to your website.

With Google Analytics, we can see how many people visiting your website, where they came from and what they came to buy. We capture this data in spreadsheets, reports and graphs that illustrate the performance of your website over time.

Incorporating web metrics packages like Google Analytics on your website can be done by a member of the Mission Web Marketing team in a few hours, or less. This involves appending tracking codes to each page on your website, order confirmation or Thank You page. This tracking code will pass this order information such as the transaction ID, order amount and campaign source code back to the metrics engine for reporting.

You can setup your own Google Analytics account for free and get the tracking code integrated throughout your website, or we can do this for you in just a couple of hours.

If you don’t have a proper method of capturing website metrics, you need to start today so you can make better business decisions and make your website more profitable! Without some sort of web metrics package in place you’re operating in the dark and wasting time and dollars on campaigns that don’t work. If you need assistance or have questions about web metrics, contact us today to see how we can help.



Learn More About Our Santa Barbara Marketing Company

Mission Web Marketing, a Santa Barbara marketing company, offers a variety of web marketing services for local and national businesses. Our Santa Barbara marketing company provides dozens of companies across the nation with search engine optimization, pay-per-click advertising and website design and development services. Our goal is to help businesses sell more and become more profitable online.

Mission Web Marketing has been serving the Santa Barbara marketing community for a number of years and has succeeded in helping many local companies with their web marketing efforts. On a local business spectrum, our company has done marketing for Santa Barbara based companies like, The Santa Barbara Airport, The Granada Theatre, The Towbes Group, The Territory Ahead, Magellan’s Travel and to name a few.

Outside of the Santa Barbara marketing community, Mission Web Marketing has done marketing initiatives for several well-known companies throughout the United States and beyond. These companies include, Hips & Curves, Wavehunters Surf Travel, Touring & Tasting Magazine, Coverall and Knock Knock as well as many others.

Our Santa Barbara marketing company has succeeded in making local and large, multi-million dollar companies succeed in their web marketing efforts.

If your local company is looking for Santa Barbara marketing services Mission Web Marketing knows how to generate the traffic you need.

During the past ten years Mission Web Marketing has provided an assortment of Santa Barbara marketing services online, including pay-per-click advertising, search engine optimization, E-commerce and website development. Mission Web Marketing has been a leader in Santa Barbara search engine marketing and Santa Barbara search engine optimization.

There are three main reasons Mission Web Marketing can help your Santa Barbara business with your Santa Barbara marketing needs.

First, web marketing can help your customers make purchases online, generating more sales. Statistics show that more than half of consumers make online purchases.

Secondly, increasing local traffic to your website can create more Santa Barbara leads.

Lastly, web marketing pays off when you use Santa Barbara search engine marketing and other Mission Web Marketing services. The Mission Web Marketing team can help your company rank higher on Google and search engine results by targeting specific phrases like, “Santa Barbara,” “Southern California,” and “Santa Barbara business.”

Please read about more Santa Barbara marketing services by clicking the links below:

Website Design & Development

Search Engine Optimization

Pay Per Click Advertising

Social Media Marketing

Conversion Optimization

E-mail Marketing

Website Metrics

Professional Services

If you’re interested in any of the above services or you have questions about other services not listed above, please contact us today for a free consultation.


SEM Can Boost Your Online Presence

Mission Web Marketing, a Santa Barbara marketing company, has used search engine marketing to generate millions of dollars for clients. It will increase traffic to your website almost immediately and it can be one of the most lucrative forms of Internet advertising.

Our Santa Barbara marketing team will help harness search engine marketing or SEM by combining different elements of web marketing to increase your brand’s online presence. There are three components of search engine marketing that can create a flow of traffic to your website and generate sales. These are search engine optimization, paid advertising and social media.


Search engine optimization is a free, organic form of bringing your brand to the top of search engine results. When it comes to SEO one of the most important things you can do is make sure all of your pages have unique, keyword-rich page titles and meta descriptions. Page titles and meta descriptions have a HUGE impact on your search engine ranking by helping Google and other search engines understand your website. For example, if you were doing Santa Barbara marketing for a clothing store you would want your page titles and meta descriptions to reflect that. For more information on SEO read our Santa Barbara marketing team’s “Six SEO Tips To Improve Search Results” blog post.


The second component of SEM is paid advertising. Mission Web Marketing, a Santa Barbara marketing company, can help get your brand to the top of Google almost immediately. We do this by running pay-per-click (PPC) advertising campaigns, which that allow you to buy your way to the top of Google.

However, according to our Santa Barbara marketing team, search engine marketing can cost from a few hundred to several thousands of dollars per month. It is also not for everyone– especially those with limited budgets, low conversion rates, and a low average order value.

Paid search engine marketing tactics consist of running small text ads, typically called Sponsored Links, which appear at the top or to the right of the search engine results pages on Google, Yahoo, Bing and various partner sites. PPC advertisements typically look just like regular search engine results and people don’t always recognize them as advertisements.

If done right, search engine marketing can generate a tremendous amount of business for your brand. If done wrong, search engine marketing campaigns can cost you thousands of dollars and result in zero sales. Again, we can help. Our Santa Barbara marketing team will make sure your pay-per-click programs are done right with relentless attention paid to details and profitability. We measure several variables and make campaign adjustments as needed to make sure your web marketing campaigns are as profitable as possible.


The last element of SEM is harnessing your social media outlets to create buzz around your brand. Creating a unified presence on social media sites like Facebook, Twitter and LinkedIn can help increase brand awareness. In addition, creating social media buttons on your main website, which our Santa Barbara marketing team can help you do, will allow visitors to share your information easily and can create traffic to and from your website. “For example, brands with a Facebook page generally see a 300 percent increase in referral traffic through that social media site. Social media presence also positively effects e-commerce behaviour; for example: saw a 100 percent increase in revenue from Facebook within a month of adding a “like” button to their site,” according to an article published in Website Magazine on July 27, 2012.

These components of search engine marketing can help create buzz around your brand and drive traffic to your website. Santa Barbara marketing company, Mission Web Marketing, can help your brand harness these elements and convert your search engine marketing efforts into sales.

For more information contact us for a FREE consultation and web marketing advice at 800.260.6406.


Website Launch for Local Low-income Non-profit Agency

For Immediate Release –

Mission Web Marketing to launch website for The Community Action Commission of Santa Barbara County to help low-income youth, families

Mission Web Marketing to launch website for The Community Action Commission of Santa Barbara County this week to support the organization and help provide high-quality services for low-income families and individuals throughout California’s Central Coast.

As one of Santa Barbara County’s largest private, non-profit social service agencies, The Community Action Commission has an annual operating budget of over $23 million and employs approximately 400 people countywide, according to the website. The Commission has provided services to more than 10,000 low-income individuals and families.

Mission Web Marketing, a Santa Barbara based web marketing company, took on the Community Action Commission’s website in June and has spent over 100 hours rebuilding it. Eric Petersen, the President of Mission Web Marketing, believes the website will solicit more community involvement and donations to help improve existing community services, he said.

“The primary goal for the new CAC (Community Action Commission) website is to make it much easier for Central Coast residents to find information about various low-income services available to them,” Petersen said. “In addition to creating a new, more user-friendly website, we’re confident that the search engine optimization we performed on the website will drive much more traffic and build brand awareness, while helping low-income youth and families get the services they need.”

This website is one of many websites Eric Petersen and Mission Web Marketing have built or assisted with during the past couple of years, including local websites for,  The Santa Barbara Airport, The Granada Theatre, The Towbes Group, The Territory Ahead, Magellan’s Travel and to name a few.

According to Petersen, the Community Action Commission is one of a few select non-profit organizations the company has provided services for and was given a special, reduced non-profit rate for the web development and marketing services provided, he said.

During the past ten years Mission Web Marketing has provided an assortment of web marketing services, including pay-per-click advertising, search engine optimization, E-commerce and website development. The company has worked on websites and marketing initiatives for several well-known companies throughout the United States and beyond.

“We completely redesigned the CAC website from the ground-up, using a highly customized version of WordPress with a built-in content management system,” Petersen said. “Going this route empowers The Community Action Commission to quickly update their own website as needed, thereby avoiding the additional time and costs associated with having a 3rd-party provide these updates for them.”

Holly Carmody, the Central Administrative Services Director of the CAC, is excited for the new website and how it will help low-income families quickly and easily find the services that they need, she said. She hopes the new design will help more of their clients understand how the CAC can help them.

The CAC currently offers services for low-income individuals in Santa Barbara County including those for children, nutrition, energy, family and youth. They provide high-quality, culturally appropriate services and opportunities for low-income people of all ages as they maintain self-sufficiency, according to the CAC website.

The new site has been organized to make it easy for visitors to find information, forms, locations and key phone numbers when needed. It also incorporates their new branding and mission statement.

“The new design quickly communicates who we are, and how we help low-income families in Santa Barbara County,” Carmody said. “At CAC, our focus has always been on the people we serve. The new website reflects that low-income children, teens, seniors and households are the true heart and soul of CAC.”

The CAC is a private non-profit organization that relies on support from individuals and businesses like Mission Web Marketing to get help to people that need it and the new website reflects that, she said.

“I love the new layout with all the great photos of our programs in action,” Carmody said. “You really can’t help but be moved by the beautiful faces of children learning and growing in the Head Start program and seniors enjoying our Healthy Senior Lunch program.”

For more information, please contact Amanda Jacobs, the public relations and marketing manager for Mission Web Marketing, at cell 805.403.4901, office 805.696.9320, or by e-mail at Also, please visit


Six SEO Tips To Improve Your Search Results

When it comes to SEO, or search engine optimization, one of the most important things you can do is make sure all of your pages have unique, keyword-rich page titles and meta descriptions. Page titles and meta descriptions have a HUGE impact on your search engine ranking by helping Google and other search engines understand your website.

1.Before creating new page titles and meta descriptions, find out which relevant phrases are being searched. Companies use industry jargon throughout their websites only to find the public is searching for entirely different phrases that are searched for 50x as often. Avoid this common trap by using the free Google keyword tool to see what people are  searching for before you beginning any SEO program.

2.Make sure your page titles and meta descriptions are unique and accurately reflect the content on your web pages.


3.Focus on a few key phrases throughout your site instead of trying to be “all things” to all people. The broader you go with your keyword selection, the more diluted your content becomes and the less likely you are to rank well for any given phrase. Stay focused and reap the rewards.


4.Keep your page titles down to 7-9 words and place your most important and relevant phrases at the beginning of your page titles. The search engines consider the words at the beginning of your page titles more important than those at the end.


5.Refrain from adding your company name to ALL of your page titles, unless it includes your key phrases. Adding your company name dilutes your keyword emphasis and can hinder your optimization efforts.


6.Each meta description should be a single, keyword-rich sentence that accurately describes the content on the page and includes calls to action such as “Click here,” “Call now,”etc.


For more information on SEO, download Mission Web Marketing’s free SEO Guide or call us for a FREE consultation and web marketing advice at 800.260.6406.


Do You Know the Personality of Your PPC Account?

What do babies and pay per click accounts have in common? Read our guest post on to find out!

Google+ is coming soon, but do you know what it is?

There’s alot of chatter about Google+ and Google+1 right now, so we thought that you might like some quick summary and a few  links to follow to learn more…

Google+ is Google’s big picture answer to Social Networking. They say its “Real life sharing, rethought for the web.”

In Google+ you’ll see features like “Circles,” ‘Sparks,” “Hangouts” and “Huddles” – it has a very collegiate feel to it. When you read more about each feature though, you do find that is goes beyond Facebook in many ways. Its kind of hybrid of a micro-social space with Facebook and instant messaging features – throw some cool YouTube and Flickr elements and you’ve got Google+.

Here are some links to give you more information:
Google+ Project
Mashable: Google+; The Pros & Cons
Soshable: 7 Reasons Why Google+ Will Succeed (and 1 reason why it will very likely fail)

Hopefully Google+ will show true value instead of becoming just another social space you have to try and manage.
We’ll keep you posted on what we think…