If your business has been on Facebook for any length of time, you’ve likely seen some reviews and star ratings posted. Good or bad, these reviews can affect the way your company is perceived, so it’s important to keep a close eye on new reviews and respond in a timely manner to any issues that may arise. Kandice Linwright of Social Media Examiner discusses the pros and cons of showing reviews on your Facebook page, how to respond to negative reviews and, if all else fails, how to turn the reviews feature off. View article
If you’re a small business, you know how important it is to connect with customers in your local community. Facebook is a great way to reach out to clients, both current and prospective, and keep them in the loop about your new products or services, events, sales and more. But first thing’s first: finding those local Facebook fans. There are a variety of Facebook tools and tricks to help you identify and connect with local fans, from using hashtags in page updates to hyper-targeting ads. SocialMediaExaminer discusses their top tips in “10 Ways to Find More Local Facebook Fans”.
Changes to Facebook pages for businesses appear to be happening more and more frequently. It seems like as soon as we’re getting comfortable with the current layout they up and change everything around. At the start of the year Facebook announced that business pages would be getting another major facelift. The changes rolled out slowly, but most pages should now be in the new format. In “10 Changes to the Facebook Page Layout: What Marketers Need to Know” SocialMedia Examiner walks you through the new features, including image sizes, app locations and where to locate some navigational features that may be a bit tricky to find.
Did you know you can schedule posts directly through Facebook? It’s a great way to ensure your followers receive timely updates even when you are on vacation or at a business conference. And Facebook’s recent updates to scheduling and editing posts make it even easier. Check out this article on SocialMedia Examiner for all the details.