We often find ourselves reading new books, and attending advanced courses and seminars in SEO, Social Media and online marketing by today’s most influential thought-leaders. This is all part of our continuing education process so that we can stay current and in front of the current trends, tools and new services offered in the world of online marketing.
A week ago I read the book EMPOWERED – Unleash your Employees, Energize your Customers, Transform your Business. And I have to say that I haven’t stopped thinking about it! This book really got under my skin (in a good way).
Written by Josh Bernoff (co-author of Groundswell) and Ted Schadler, this book is a Social Media and brand case study dream come true. The theories and examples clearly illustrate and support:
• Exactly what the customer service groundswell is all about
• How to cultivate a loyal fan base, and utilize peer influence and fan marketing programs
• How to “have your customers create customers for you.” (Quote from the book pg. 55)
Its all about this: Where traditional marketing once ended at” the sale,” the new marketer realizes that the groundswell relationship between customer and company, and then communicated out via peer influence BEGINS immediately following the sale.
But there is so much more to this book. Empowered explains their concept of empowering your employee HEROs, and what management needs to do to support and properly manage the HERO mentality within an organization.
If you own a company, or you are a marketer, or you need to consult with a web-based marketing company, or you need to embrace Social Media more for your business — then you really need to read this book.