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Instant.ly Article: Market Research Helps E-Commerce Firms Get Their Share of 2012’s $8 Billion Halloween Consumers Spend

Posted on October 12, 2012 by Elizabeth A.

Halloween pumpkins
Image source: funcheap.com

Can understanding the major trends in Halloween spending help e-commerce firms get more sales this Fall? You bet.

Anyone involved in a retail business knows that seasonal effects are important. E-commerce companies and other firms derive the majority of their sales during the all-important holiday season from Thanksgiving to Christmas. New opportunities, however, are revealed when firms take a closer look at seasonal market research for other times of the year. One major opportunity is the pre-holiday-season time of year in mid-fall that culminates in Halloween.

Halloween can be dismissed by entrepreneurs outside costumes and related sales. After all, it ranks dead last in holiday consumer spending at just 2.6%, compared to other major holidays: Christmas at 59.2% Thanksgiving at 13.4%, Valentine’s Day at 7.7%, Mother’s Day at 6.5%, Easter at 6.1% and Father’s Day at 4.5%. Click here to continue reading

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